2.5 What is commercialisation
Sometimes commercialisation is defined as taking products and services to market, which may not involve
.For the purposes of this training, commercialisation is the transaction of knowledge created within a university or research organisation to an organisation who will translate the knowledge into a new product or service. This focus is appropriate because universities need the competitive advantages of IP protection to attract the industry partners they require to achieve commercialisation. More broadly, universities are involved in ‘knowledge transfer’, ‘technology transfer’ or ‘IP transfer’. This includes commercialisation and also taking IP to the wider world for the benefit of society without financial profit.