Investing in the Future was the theme of the 2013 KCA Annual Conference, held 13-15 November at the Powerhouse Museum in Sydney. Attendees were privy to insights from a diverse array of speakers, covering topics across the spectrum from market conditions to funding to the fundamentals of the way we do business.
The cocktail reception kicked off proceedings on the Wednesday evening, and this year featured a pitching session as part of the program. Following an excellent overview of funding trends in Australia from Jeremy Colless, eight representatives from across the country got up in front of the audience and eloquently pitched their ideas and technologies, showcasing just a handful of the amazing outcomes arising from some of our member organisations.
Thursday’s program jumped right into it, delving into the future market needs of the Australian economy and things we all need to think about as we move into a knowledge based economy. This included an overview of CSIRO’s response to emerging technology trends and global challenges, as well as a recent review from the UK as to the success of various interventions to Business-University Collaboration.
This was followed by an interesting discussion on changing trends in funding of technology development in Australia: highlighting outcomes and successes from Commercialisation Australia’s program, the challenges faced by traditional venture capital through to the emergence of accelerators and incubators, their relationship to corporate venture, and considering the extent to which we can successfully copy international initiatives in these areas. The need to think and act global right from day one was also a point that was made that has merit and would provide the innovation sector in Australia with the greatest opportunities.
Thursday afternoon we benefited from talks from some of our industry partners, who addressed both the opportunities and challenges they have faced in trying to collaborate with the university sector. Representatives from Bluescope, 3M and Thales all spoke to a long history of maximising the benefit from that interaction – good examples of champions within companies who believe there is benefit to be had in collaborating with Universities and publicly funded research organisations. They also spoke to the role that they can play in acting as “technology” brokers to wider opportunities within their organisations and clients, and the challenges of effectively communicating a compelling business case through a long chain of command in larger businesses, to show how specifically a particular project aligns with the organisation’s strategic and commercial objectives. Alignment of objectives is clearly a critical success factor in collaborative projects, and now we have some good tips as to how to do that better, and some great contacts in industry who are there to help the process.
Day one concluded with an overview of what’s happening across the landscape in other parts of the world, and it was interesting to learn that much of what we’re seeing here in Australia is happening across the Atlantic in the UK and parts of Europe. The shift away from a narrower focus on licensing and patenting and the move to collaborative partnerships and Easy Access, as well as the integration of the commercial office into to fabric of University departments are just some of the common trends. Similar trends can be seen in United States (US) and Canada. Like Australia and the UK, research dollars are declining and offices and there are pressures to do more and be more involved in facilitating collaborative relationships both nationally and internationally. The sharing of stories – the impact that research outcomes are having in the wider community – was another trend growing in the US, common to what we’re trying to do more of here in the Australian market.
Asia is a growing market for Australia, being so close both geographically and in terms of time. Accessing this market is not as complicated as one might think – it’s just a matter of knowing how. Strategic relationships, “piggy-backing,” and being willing to start small to get your foot in the door were just some of the ideas put forward to being successful at entering the Asian market. Understanding cultural differences and the importance of investing in developing relationships, as well as making full use of your international faculty members were other key take-home points.
Conference delegates were able to let down their hair after a hard day of intent learning, with a boat cruise and three course dinner around Sydney Harbour. The photo booth and karaoke proved popular forms of social networking!
Friday morning the conference focussed back in on our own people and gave ideas as to how we can better invest in ourselves and our offices to improve what we do. Social innovation and a shift towards focussing more resource to investigating the creative opportunities which lie within the social sciences faculties were mentioned many times throughout the morning. The importance of brand and culture to an organisation’s success was also highlighted. Values and vision were noted as core: “Visionary, successful companies are guided by core values which include a sense of purpose, beyond making money. Values do not drive the business – they drive the people within the business.” Staff were reminded that they are the most important brand advocates: making sure everyone conveys the same consistent message is key. Handled consistently, culture and brand can reinforce each other and build success.
Friday of the conference went out with a bang, with a highly energetic presentation about how to build trust with stakeholders in just one meeting. In this industry we often only have one chance to make a killer first impression and 9 times out of 10 we all blow this chance because we are too busy focussing on ourselves and not focussing on what is truly important – the needs of the other person we are trying to engage. In just one hour, we learnt some of the basics of how to shift our thinking away to help us refrain from some engaging in some of these detrimental behaviours, and began to understand the importance of being able to read others and adapt accordingly if we want them to begin to trust us.
Thank you to our sponsors once again for all your support – Wrays, Gemaker, Commercialisation Australia and Inteum – and to our members for your active participation during discussion time.