Best Practices in IP Commercialisation
Best Practice in IP Commercialisation is a two-day course designed to give an overview of issues relating to the commercialisation of PFRO intellectual property in Australia. Course content is primarily aimed at new or recently recruited staff from technology commercialisation or contracts offices in universities, research institutions and CRCs, but will also be of interest to those in industry who work with academics or who are involved in the academic/industry interface.
Location: La Trobe’s City Campus, 360 Collins Street, Level 2, (Room 2.15)
Dates: 14th & 15th September, 2023
Times: 9:00am – 5:00pm
CE Points: 14
Commercialisation offices advise on all aspects of patents, copyrights and contractual arrangements, and facilitate the commercial development of intellectual property by licence to spin out and established companies.
Success in a technology commercialisation role requires a breadth and depth of knowledge and skills rarely found in other areas of business:
• Confident and proactive research and networking to find potential opportunities
• Credibility in understanding, and assessing the technologies
• Creativity and pragmatism in applying these in a commercial setting
• The ability to draft, interpret and assess IP, research contracts and licensing agreements
• Efficient planning and development of commercialisation strategies
• The ability to understand the political and cultural differences between the academic and the private sector, and to operate effectively in each
• Negotiation and relationship building to bring all the stakeholders along to a successful outcome.
This course covers core content utilising a mix of presentation, discussion, group exercise and case study work to ensure that key learning can be applied on the job.
Content is designed to follow the process of a “best practice” licence agreement from conception to commercialisation:
• Researching and evaluating opportunities
• Market research and commercialisation
• Intellectual property protection
• Marketing the opportunity to potential partners
• Understanding the licensing agreement
• Negotiating the agreement
• Managing key stakeholder relationships.
Who should attend?
The Best Practice in Technology Commercialisation course is designed to assist those recently recruited into commercialisation offices (in academic organisations, and public sector research) to understand the breadth of the role, to assess their own development needs and to build or refresh the most fundamental skills and knowledge required for each part of the role. The course will improve delegates’ confidence and provide a framework of materials and contacts to refer to when challenges arise. The course will also be of interest to industry professionals who work at the interface with academia. It will be of most benefit to those who have already worked in technology transfer for at least three months.
Jan Bingley is a senior executive with a career in finance and venture capital as well as commercialisation. She is currently the Director Business Development and Commercialisation at La Trobe University. She has been on the investment committees for two Australian venture firms with broad investment mandates. She has also worked with the Federal Government on venture capital policy and has been on government committees that assess and award start-up companies with matching commercialisation grants.
She is currently on a number of boards including the Building 4.0 CRC and Rozetta Institute. She has previously served on the Federal Government Entrepreneur Program Committee which accesses applicants for commercialisation grants. Jan spent several years leading innovation and commercialisation at the CSIRO where she was responsible for the creation of many start-ups in a variety of sectors and raised funds and secured exits for those start-ups. She consults in the private and public sector on innovation and commercialisation strategies in particular where the company is seeking to exploit its intellectual capital.
Amy Hunter is Deakin University’s Director of Intellectual Property and Commercialisation and has over twenty years’ experience in intellectual property, working in universities, government and private practice.
As a registered patent and trade mark attorney, Amy advised Australian and multi-national companies on their patent and trade mark strategies.
In government, she worked closely with research organisations to provide intelligence to identify opportunities and research partnerships and inform commercialisation and licensing decisions. Amy contributed intellectual property analysis in relation to government policy.
Most recently, Amy has held leadership roles within universities in research strategy, growth and translation; building relationships and integrating research activities to create positive impact. At Deakin, Amy leads the team in identifying, protecting and managing the university’s intellectual property to maximise the prospects for societal, environmental and economic impact.
KCA Members: $1050
Non Members: $1450